Social Media Management · Brand Storytelling · Digital Marketing
Conducted a comprehensive audit of existing digital marketing channels and developed a 6-month growth strategy encompassing SEO, email marketing, and paid social recommendations for a start-up initiative focused on assisting incoming international students navigating the practical aspects of moving to and settling in the Netherlands.
Created practical, informative social media content to help international students navigate key aspects of their relocation and establish a stronger connection with the target audience.
About
A strategic marketing project for a start-up aimed at supporting incoming international students with practical information and guidance as they prepare to relocate to the Netherlands. The project explored how the start-up could strengthen its digital presence, reach and engage its target audience more effectively, and align marketing activities with broader business objectives while identifying both immediate opportunities and longer-term growth potential.