Content Strategy · Social Media Management · Copywriting
Planned and executed multi-platform social media campaigns to connect potential adopters with rescue animals from Lithuania while increasing brand awareness across Facebook, Instagram, and TikTok.
Produced short-form video content and designed graphic assets while using analytics to continuously optimize content formats and posting strategies against performance targets.
About
A volunteer-run animal rescue organization focused on connecting potential adopters in the Netherlands with rescue pets from Lithuanian shelters. Through targeted social media campaigns and digital storytelling practices, the organization aims to raise awareness of stray and rescue animals in Lithuania, shares their individual stories and personalities, and assists in helping them find loving, responsible homes while promoting the importance of animal adoption.